DESCRIPTION OF YOU
Hi there!
If you get motivated by hard challenges and want to create impactful content for audiences of millions, keep reading. SanityDesk is looking for a stellar Senior Content Marketing Manager who will take ownership for developing the inbound marketing channel. As a major channel we’re starting, you’ll have the opportunity to make a huge impact on growth. You are hyper collaborative, systematic and with a keen understanding of human psychology as well as data. You will have the resources to make an impact (significant budget and the chance to form your own team). You will be a key part of the team and will report directly to the head of marketing.
About SanityDesk
SanityDesk is a fast-growing, Techstars-backed startup. SanityDesk is making it simple for the millions of coaches, consultants and agencies (knowledge businesses) to launch and successfully grow their businesses online. SanityDesk provides an all-in-one growth tool (SaaS) and access to human talent to achieve this.
YOUR EXPERIENCE AND SKILLS
- A passion for SanityDesk’s mission and values
- 3+ years of experience in content marketing (preferred in SaaS or tech)
- Deep understanding of the marketing and/or martech categories
- Manage all content marketing production and distribution processes, including writers or content creators
- Proven ability to produce engaging content that educates and converts while ranking well
- Ability to prioritize projects effectively, juggling multiple projects with tight deadlines in a fast-paced environment
- Exceptionally detail oriented with a passion for research, with excellent organizational and communication skills
- Have a strong understanding of SEO performance measurement and be informed on SEO trends and technology. (Nice to have: proficient in SEO keyword research to identify the best opportunities to gain organic traffic.)
- Experience in product marketing and understanding ‘jobs to be done’ framework for consumers needs
- Comfortable using data analytics to measure and continually improve the impact of content on lead generation and thought leadership
- The ability to work well within and across teams, and give and receive constructive feedback
- Minimum Advanced (C1) English so you can ensure content is consistently high-quality, engaging content and in the brand voice
- Professional-level copywriting in English (would be a strong bonus)
YOUR RESPONSIBILITIES
- Lead an editorial and content plan for SanityDesk.
- Create a variety of content media including articles, videos, ebooks, and presentations, with freelancers (optionally done by yourself) to reach the right audiences and drive brand awareness, lead generation, sales, customer engagement and retention. You'll also keep an eye out for and test new formats and approaches.
- Collaborate with product marketing, demand generation, and education to distribute content that's valuable to our audiences and keeps them coming back to SanityDesk for more.
- Work closely with 3rd party content partners to accelerate our distribution to key audiences.
- Find new ways to tell SanityDesk customer stories in ways that go beyond traditional case studies.
- Participate in analysis of content performance and help to develop plans to improve engagement and effectiveness.
- Develop editorial governance to ensure content is consistent with SanityDesk’s brand voice, style, and tone.
- Provide oversight and guidance related to creative decisions and adjacent communications, such as social media and public relations.
- Manage freelance writers, translators and others as-needed.
- Align with digital marketing for campaign optimization of messaging and distribution.
OUR ENVIRONMENT AND VALUES
We believe in a safe, welcoming, and inclusive environment. Our culture values:
- We believe that trust is essential to a culture of innovation
- We build clarity through transparency
- We believe mistakes are acceptable as long as we own them
- We use empathy in our day to day communication
- We accept imperfection – no one is perfect and nobody knows everything
- We are always eager to experiment and learn by doing
- We choose positivity (over negativity)
- We appreciate, show gratitude, and celebrate the little victories
- We accept that others have a right to share their beliefs and thoughts
- We are always open to receive constructive feedback
- We choose the best ideas over hierarchy
- We aim to give back to the communities that made us possible and make the world a better, more sustainable place
Sanity Desks PACKAGE
- Employee stock options commensurate with expertise (from the day 1)
- Competitive salary
- 32 days of paid vacation and standard stuff like sick leave
- Remote working or in office (Warsaw, Poland | Kyiv, Ukraine)
- Flexible hours - you choose when you get your work done
- The space to experiment, to do your best work, to learn and grow
- A dynamic startup environment where we work hard and also want to have fun
- An environment based on trust where your perspective and contributions are valued and if backed with results – fast promotion path
LEARN MORE ABOUT SanityDesk
In case of any questions please contact our People Operations & Culture team, dropping an email to people[@]sanitydesk.com
SanityDesk is an equal opportunity employer. We're excited to work with talented and empathetic people no matter their race, color, gender, sexual orientation, religion, national origin, physical or mental disability, or age. Our Value Statement provides guidance for the kind of company we strive to be, and we celebrate our differences because those differences are what enables us to make a product that serves an international audience.